Unique Neuromarketing GTM Techniques & Messaging
"[Bill's] team was outstanding. They engaged with, trained and helped motivate dozens of our leading channel partners, executed several large social selling and lead nurturing programs to perfection, and leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages."
--Walter Leverett, Director of Sales, HP
Demand Generation Director
"...has been a great partner in helping us identify and qualify opportunities to get our sales team in front of prospective customers that meet our requirements. Their approach is unique from your run-of-the-mill consulting firm. Their use of neuroscience messaging, engagement surveys and social selling and profiling has made a huge impact. There wasn’t a learning curve when we originally began working with them a number of years ago because [the] team knows and understands the technology and all of the key partners we work with."
--Lisa Dreher, VP Marketing, Logicalis
Product Marketing Director
"...we discovered just how vital this role is to our success. Bill helped us increase results, stay within budgets, and support our campaign launches by evaluating, creating, managing, and optimizing our partner marketing assets. Bill was a valuable member of our team and I highly recommend them for a similar role in other technology firms."
-Paul Clark, Director of Partner Marketing, SAP
[Bill's] team helped us build and implement a world-class lead nurturing program. Beyond that, their expertise and experience helped ensure that the program resonated with our specific target prospects to achieve the best results possible.”
— Dave Martin, Product Marketing Director, NSFOCUS
Product Marketing Director
"The Challenge Framework is an effective way for sales reps to improve their ability to captivate prospects and customers and close deals. This short session takes our natural conversational thought process and turns it into a 'sales tool' that can be easily retained and used by sales reps." --Luis Curet, VP Sales, Intermedia
10K+ IS & IT Decision-Maker Connects & Group Members
Proven Leadership ABM Framework & Training Approach
"[Bill's team] became an integral part of our team to help build a world-class team, establish messaging and go-to-market plans, secure several initial customers and partners, and create innovative collateral, sales enablement tools, and neuroscience-based social selling programs."
— Steve Topper, CEO, Astute Networks
Channel Marketing Director
Enterprise Campaign Director
GTM & Messaging
MSSP Campaign Director
Uniquely combining neuromarketing, storytelling & enablement to increase Open Rates by 250%, CTR by 216%, BANT Surveys by 394%, LinkedIn Connect Rates by 351% & shorten sales cycles by 24%
"...has been a critical partner in my team's success in driving Symantec sales transformation. We set very aggressive targets and timelines to improve the global salesforce’s effectiveness and productivity. [Bill's] team provided us with insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute. I highly recommend [Bill's] team for any sales or marketing executive looking to drive sales enablement."
–Matthew Weaver, Sr. Director of Global Enablement, Symantec
MSSP Research Director
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