Unique Neuromarketing Techniques & Messaging

  • Created and delivered a Dynamic Interactive Sales Playbook (DISplay).
  • Created & directed product launch & promotional campaigns across four regions and 500 partners.


"...we discovered just how vital this role is to our success. Bill helped us increase results, stay within budgets, and support our campaign launches by evaluating, creating, managing, and optimizing our partner marketing assets. Bill was a valuable member of our team and I highly recommend them for a similar role in other technology firms."  

-Paul Clark, Director of Partner Marketing, SAP

  • 148 RSVPs (99%)


  • 75 Dir, VP, CIO, CISO


  • LinkedIn Social Selling


  • 100% 1st Level Connects


  • After-event Meetings


  • <$350 per SAL
  • Used the Challenge Framework to accelerate LinkedIn Social Selling without costly InMail, resulting in 85 Accepts & 7 qualified Sales Qualified Leads (SQLs) for every 100 connects.
  • Delivered hands-on coaching for the sales & marketing teams to develop leads into deals.


[Bill's] team helped us build and implement a world-class lead nurturing program. Beyond that, their expertise and experience helped ensure that the program resonated with our specific target prospects to achieve the best results possible.”

— Dave Martin, Product Marketing Director, NSFOCUS

Sales Enablement Director

Lead Development

  • Developed sales enablement tools and training programs for direct and channel sales teams.
  • Trained direct and channel sales teams on the Challenge Framework Selling System.
  • Created product marketing deliverables, battle cards, case studies, emails, presentations, etc.


"The Challenge Framework is an effective way for sales reps to improve their ability to captivate prospects and customers and close deals. This short session takes our natural conversational thought process and turns it into a 'sales tool' that can be easily retained and used by sales reps."  --Luis Curet, VP Sales, Intermedia

10K+ IS & IT Decision-Maker  Connects & Group Members 

Proven Sales & Marketing Challenge Framework

  • Provided interim role as CMO  from pre-launch through Series B funding.
  • Assisted the CEO in fundraising strategies, presentations, and positioning to secure $20 million in series B funding.​


"[Bill's team] became an integral part of our team to help build a world-class team, establish messaging and go-to-market plans, secure several initial customers and partners, and create innovative collateral, sales enablement tools, and neuroscience-based social selling programs."

— Steve Topper, CEO, Astute Networks

Sales Enablement

  • U.S. Navy Submariner/Diver (joint ops with SEAL Teams)
  • New York Times Bestselling Author (inc. Leadership book)
  • Board Director/VP Mktg SV American Marketing Assoc.
  • Co-Founder of Award-Winning Veterans Non-Profit
  • Co-Founder of Two Successful Software Start-ups

Channel Campaign Director

80% Cost Reduction for LinkedIn InMails

20% Faster Sales Cycles

Enterprise Campaign Director

​​​Product Marketing

375% LinkedIn Connect Rate Increase

Bill Reed

Lead Development Director

  • Used Chalenge Framework to create training & sales enablement programs & assets for 4,000 global salespersons & 50,000 channel partners.
  • Received the highest marks ever from the sales team for a new sales enablement & training program.


"...has been a critical partner in my team's success in driving Symantec sales transformation. We set very aggressive targets and timelines to improve the global salesforce’s effectiveness and productivity. [Bill's] team provided us with insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute. I highly recommend [Bill's] team for any sales or marketing executive looking to drive sales enablement."
–Matthew Weaver, Sr. Director of Global Enablement, Symantec

Research Director

Lead Development Director

  • Developed assets & content and designed an enterprise demand development campaign. 
  • Leveraged 10K+ LinkedIn Connects to set meetings with 40 of 175 targeted accounts.
  • Used the Challenge Framework to engage with prospects and secure 7 potential POCs.



212% Higher Lead Conversion Rates

  • Delivered 1000+ qualified Sales Accepted Leads (SALs) for direct & channel sales teams & dozens of channel partners with a $2B+ pipeline value.
  • Shortened typical SMB & enterprise sales cycles from 6+ months to under 5 months.
  • Increased closing ratios by more than 40%.
  • Created famous HP Genius Channel program and sales enablement & training content for 50,000 channel partners worldwide.


"[Bill's] team was outstanding. They engaged with, trained and helped motivate dozens of our leading channel partners, executed several large social selling and lead nurturing programs to perfection, and leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages."
--Walter Leverett, Director of Sales, HP 

Product Marketing Director

Lead Development Director

  • Leveraged the Challenge Framework to conduct market research and advise Cisco executives on go-to-market planning & customer drivers.
  • Completed quantitative Marketing Qualified Lead (MQL) social surveys with 200 mid-market firms.

Acting CMO

  • Leveraged the Challenge Framework to shorten sales cycles from 6+ mos to <4 mos.
  • Increased closing ratios by more than 50%.
  • Improved Inquiry to Marketing Qualified Lead (MQL) percentages by more than 3X.


"...has been a great partner in helping us identify and qualify opportunities to get our sales team in front of prospective customers that meet our requirements. Their approach is unique from your run-of-the-mill consulting firm. Their use of neuroscience messaging, engagement surveys and social selling and profiling has made a huge impact. There wasn’t a learning curve when we originally began working with them a number of years ago because [the] team knows and understands the technology and all of the key partners we work with."
--Lisa Dreher, VP Marketing, Logicalis